Many people think of a brand is just a company’s logo or slogan, but it is much more than that. A company’s brand is like its personality. It should reflect what the company does or sells and what the company stands for. Here are some tips on how to build a brand identity.
1. Use your brand on all correspondences with customers. Use the company’s logo as a profile picture on Facebook and Twitter. Include the logo and slogan, if applicable, on newsletters and on letterhead. Repeated exposure to a brand will increase brand recognition.
2. Use branding logos and text on all packaging. If the company has a brick and mortar store, use the logo on shopping bags, gift boxes, and other items used to package sold items. For companies that ship products, use the logo on packing boxes, labels, and even on packing tape.
3. Get personal. Use the brand to blog, tweet, and post on Facebook. This gives the business personality and increases personality.
4. Solve a problem. Tell customers how you can solve a problem with your brand. Use brand identity to tell customers that you are the only company, or the best company, to solve their problem.
5. Have a good logo. While the logo is but a small part of the brand, it is the most recognizable. It should reflect the company’s brand in a visual representation.